Eastern Province, Saudi Arabia

Booking and operations, handled entirely over WhatsApp.

Relay lets service businesses run bookings, reminders, and payments through a WhatsApp conversation — no app to download, no forms to fill in. Customers just message.


What Relay does

Relay is a WhatsApp AI booking and operations platform built for Saudi SMEs. It currently serves mobile car washing and auto repair / body shop businesses across Dammam, Khobar, Jubail, and Qatif.

A business owner hands day-to-day booking and customer communication to Relay. Their customers book a service, get reminders, and pay — all inside WhatsApp, in Arabic first.

How it works

  1. 01Customer messages the business on WhatsApp to book a service — a wash, a repair, whatever the business offers.
  2. 02Relay's assistant handles the conversation — understanding the request, checking availability, and confirming the booking.
  3. 03The business gets the job, ready to go — with payment handled through their own payment account, and invoicing through their own tax records.

Who operates Relay

Relay is a trading name used by Mustafa Ahmad Alalawi Establishment, a Saudi sole proprietorship (CR 1010183482), based in Safwa, Eastern Province. Full detail on this relationship, and on how each business's payments and data are handled, is in our Terms of Service and Privacy Policy.